John West
 
The new packaging solution replaces the traditional plastic shrink wrap with a so-called smart strip. Consumers can simply twist and pull a can to detach it from the other cans
The British manufacturer of long-life tuna products John West faced the challenge of replacing plastic packaging for its main products without generating more waste in the supply chain. This was the only way the company could achieve its sustainable packaging targets. Working closely with the Schubert Group, CCL Label and Touch Design, John West is now launching non-refrigerated fish products in...
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